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Demographics
| Vital Statistics - | ||||
| Sex | 91% male 8% female |
Married | 72% | |
| Median Age | 66 yrs | Attended College | 79% | |
| Avg. Household Income | $91,000 | Employed Full Time | 37% | |
| Ownership - | ||||
| Own their own residence | 89% | Avg. value of investments | $457,000 | |
| Avg. value of home | $248,000 | Avg. value of philatelic collection | $41,900 | |
| Net Worth - | |
| Average net worth | $833,000 |
| Note: 19% of Linn's Stamp News Primary Households have a net worth of $1 million or more. | |
| Readership
- For what reasons do you subscribe to Linn's Stamp News? |
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| To keep up on the news events in the stamp world | 86% |
| To read the articles, features and departments | 81% |
| To read the advertisements | 56% |
| To read the classified advertisments | 45% |
| To be advised of conventions/shows/club news and calendar | 42% |
| Because Linn's Stamp News insists dealers meet published standards in advertising | 30% |
| Which of the following actions have you or other members of your family taken in the past 12 months as a result of reading Linn's Stamp News? | |
| Attended a show or auction | 47% |
| Sent for an advertised item | 40% |
| Sent for info | 31% |
| Purchased from retail shop | 36% |
| Sent for a catalog | 19% |
| Submitted a bid | 17% |
| Became interested in a new area of collecting | 20% |
| Corresponded with others | 14% |
| Submitted a want list | 12% |
| Made a trade or swap | 10% |
| Purchases
- Which of these countries' stamp have you purchased in the past 12 months (for collecting purposes)? |
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| United States | 82% | Asia | 7% | |
| Canada | 22% | Israel | 8% | |
| Great Britain/Brit. Commonwealth | 21% | Eastern Europe | 10% | |
| General Worldwide | 25% | Russia/former USSR republics | 9% | |
| Western Europe | 22% | Latin America | 7% | |
| United Nations | 20% | Africa-pre-independence | 6% | |
| Australia and area | 11% | Arab (Middle East/N. Africa) | 4% | |
| Japan | 8% | Africa-post-independence | 5% | |
| China | 7% | Indicated one or more | 91% | |
| Which of these stamps' issue dates have you purchased in the past 12 months (for collecting purposes)? | ||||
| U.S. stamps 1946-present | 73% | Foreign stamps 1900-1945 | 39% | |
| U.S. stamps 1900-1945 | 49% | U.S. stamps prior to 1900 | 40% | |
| Foreign stamps 1946-present | 48% | Foreign stamps prior to 1900 | 29% | |
| Which of these topicals have you purchased in the past 12 months (for collecting purposes)? | ||||
| Railroads | 5% | Flowers | 5% | |
| Animals | 7% | British royalty | 4% | |
| Olympics/sports | 4% | Europa | 3% | |
| Space | 8% | Insects | 4% | |
| Ships | 4% | Entertainers | 3% | |
| Baseball | 6% | Religion | 4% | |
| Disney | 5% | Butterflies | 4% | |
| Birds | 6% | Music | 3% | |
| Art | 3% | |||
| Subscriber-Reader Duplication
- The percentage of Linn's Stamp News subscribers who are subscribers or regular purchasers (3 out of 4 issues) of another publication. |
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| American Philatelist | 35% | Forbes | 9% | |
| Scott Stamp Monthly | 27% | Coin World | 8% | |
| Global Stamp News | 14% | Numismatic News | 2% | |
| Wall Street Journal | 15% | Topical Times | 5% | |
| Stamp Collector | 11% | Mekeel's/Stamps Magazine | 2% | |
| Business Week | 6% | Fortune | 4% | |
| Money | 8% | Canadian Stamp News | 1% | |